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It acquired audio company, THX , in October last year in a deal in which Tan had refused to disclose financial details. He did say Razer would retain all staff and management of THX, which would continue to operate separately. It also launched the Razer Phone last week, pitching it as a device built for gamers.
The smartphone was the result of the acquisition of Nextbit , with which Razer already was working alongside to develop the latter's mobile device. Home Innovation. Written by Eileen Yu, Contributor on Nov. Show Comments. Log In to Comment Community Guidelines. Add Your Comment. While a successful listing on the Hong Kong Stock Exchange would mark Razer's shift from a private to a public company, this isn't the first IPO the company has attempted.
Last year, the company attempted to launch an IPO in the US but pulled out - a misstep which it fingered as being a major cause of the loss it filed for its last financial year. Although Razer has put considerable effort into its page IPO filing, the company has not yet made a public announcement regarding the IPO nor formal plans for how it will use the cash received if the listing proves successful.
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The company also hinted in filings that it may enter the games console space in the future. Another product area where Razer plans to put more focus is audio, audiovisual products and services, and especially those that might see the company extend beyond gaming into adjacent areas of entertainment. In , the company acquired THX , the iconic audio company founded by George Lucas in that focuses on developing premium audio and visual set-ups and providing audiovisual certifications.
The Razer sales model is divided between resellers, retails and its own direct sales. The company has also developed a handful of concept stores — but nearly 80 percent of all revenue comes via distributors 50 percent and third-party retailers like Amazon. The company has staff primarily in Asia and the U. Razer is primed to enter new areas in the future, however. These initiatives aim to broaden the appeal of the Razer brand and increase user awareness of its new products, including its virtual currency zGold, the virtual credits service and other products.
This followed its acquisition of Nextbit, a smartphone developer, in January this year. According to a press statement, the company is currently in the final development stages of its first mobile device and is targeting to launch it in the fourth quarter of This will initially be in the United States and Europe. In June this year, Razer acquired a minority stake of This will be the de facto virtual currency for gamers worldwide.
This includes payment gateways and prepaid cards. The company currently has a global footprint with nine offices worldwide. It was founded in and is currently dual-headquartered in San Francisco and Singapore.
Razer has continued a winning streak of IPOs from Asian companies after its share price surged as much as 41 percent up on its first day of. Gaming hardware firm Razer raised more than $ million when it went public on the HKSE last November, but its CEO Min-Liang Tan has warned. Razer is set to raise HK$ billion ($ million) after pricing the Hong Kong IPO of billion primary shares near top of the HK$HK.